4 STEPS TO GEAR UP YOUR AUTOMOTIVE MARKETING STRATEGY FOR BABY BOOMERS

4 STEPS TO GEAR UP YOUR AUTOMOTIVE MARKETING STRATEGY FOR BABY BOOMERS

Speaking to most automotive dealerships agencies enlightens you as to the challenges they face in automotive marketing. It is quite challenging for example to use advertising in order to earn and maintain a repeat client yet your business depends widely in many forms of advertising to stay in business. If you want to reap the benefits of your efforts you will need to employ the use of diverse marketing strategies in the automotive marketing agency to reach a wide variety of people.

Baby boomers refer to the wide population of people who are mostly born between the year 1946-1964. Contrary to most persons beliefs baby boomers are registered and licenced to drive while they also are technological champs. According to AARP, they contribute to half of all consumer spending.

Below are the baby boomers marketing strategies

Make use social media

Automotive marketing agencies know the importance of targeting social media, they offer effective advertising options that are profitable. Note that in the world today most the business market is found online with 2.1 billion monthly active users on Facebook one can make use of the available potential market for your auto dealership markets. There are other social media platforms that enjoy active users which include you tube, twitter snap chat among others. Do not be fooled therefore that social media appeals only to a younger generation because it is said that 1/3 of the online user’s population is that of baby boomers. Make sure you use strategies that can reach the boomers by utilizing engagement scoring.

Emphasize on quality luxury and safety

There are different generations in the world today who look for different features in a car. The younger generation is for example interested in personalization, technology and efficiency while boomers are attracted to quality, luxury and safety. According to a study by true car; boomers are able to get the features they desire in a car now and they are buying new vehicles and pre-owned cars. Automotive marketing agencies should use this information to make campaigns that can easily target that audience as they are the group that enjoy financial freedom.

Mobile phone digital age

Mobile phone usage is constantly increasing globally. About 51% of the US population use mobile media. It is therefore practical to develop a mobile advertising strategy for automotive marketing. Statistics show that 89% of boomers own a smartphone and they also spend about 4.4 hours per week on phone. In order to succeed in this line, it is advisable to make the mobile media advertising easy to use by offering how to videos and just a click to the required page.

Go to the boomers

Currently, 10% is the only amount of marketing dollars being invested in boomers which mean that they are underutilized. Note that they control the economy with their 70% disposable income. Automotive marketing agencies can familiarise with their online and buying habits then tailor make campaigns and advertisements to reach them. Remember to display this information on magazines and newspaper website as this is the places where boomers are found.

In conclusion, boomers are a great purchasing lot for the automotive market. Consider tailoring your marketing strategies to reach them more widely as this will assure success.

Get a Vehicle History Report Free Before Buying a Used Vehicle

Get a Vehicle History Report Free Before Buying a Used Vehicle

Whether you are looking to buy a used vehicle or would like to know the history of the vehicle you currently own, it’s a good idea to run a vehicle history report. This can reveal problems with a vehicle such as odometer fraud or rollback, title fraud, recall notices, salvage titles, theft, major accidents, lemon checks, or undisclosed problems. To read further about getting a tips to buy a Used Vehicle the Easy Way, click at http://www.mikelimousine.ca/tips-to-buying-a-used-vehicle-the-easy-way/

The problem is most of these reports cost around $40 each and people shopping for a used car look at several vehicles before deciding on which one to buy. This could easily add up to a lot of money if you wanted to get a check done on each car.

There are many people who cannot afford to buy a new car in these times of recession. However, a car is longer a luxury commodity and has in fact become a necessity for many who traverse along distance daily going from home to office and back. The only main solution other than using public transportation is often to buy a used car that is more or less in a good condition. It may be risky, but there are a few ways in which you can ensure that your initial investment pays off.

Get a Vehicle History Report Free Before Buying a Used Vehicle

So, most of us turn to Google and search “free vehicle history report” or “free VIN check”. This will turn up many results but the problem is most that claim the check is “free” only offer a basic VIN decoder that simply returns the make and model or year of manufacture. This isn’t of much help and not what you’re looking for! Then, any site that is offering free reports has you enter the VIN then after doing so they try to charge you before seeing the full results! Again, not much help. If you want to get further information about VIN decoder, click here.

So how do you get a vehicle history report for free before buying a used vehicle then?
First of all, you want to avoid all the scams and websites that are just trying to make a fast buck off of you. The problem is there aren’t really many sites that offer real full reports for no cost.

Each real full VIN Check should include the following:

• CARS/Cash just for Clunkers
• A Gray Market
• The Undisclosed Lien
• The Theft (Mexico, USA and Canada)
• 250 Brands Checks
• Major Accidents
• Lemon Cars
• Salvage & Flooded Cars
• Odometer problems
• Title History and Duplicate Titles
• Total Loss

To read further information about Lemon Cars, click here.

If you really need to look somewhere to run a free VIN check in order to get a vehicle history report for your used car at no cost, there are various options online you can search.

This is the 17 digit number usually located on the plaque on the dashboard visible through the windshield or inside the driver’s door panel. Then just enter this number into the search form on the site you picked and hit “submit”. It will return the results for you instantly according to the VIN you entered. My advice would definitely be to check out the free options first; as not to waste money on something you can do yourself fairly easy for no cost!

Tips to Buying a Used Vehicle the Easy Way

Tips to Buying a Used Vehicle the Easy Way

Car is the vehicle which represents higher level of luxury, status and comforts in the drive. Alongwith this, there are number of reasons because of which number of people gets motivated to buy this type of auto. And due to all these aspects and advantages everyone wants to have a motor but there is a big hurdle in the way of buying. Biggest hurdle refers to the cost of the vehicles, generally they possess higher cost and due to the cost factor the lower income group cannot afford to buy these costlier vehicles. But now we have a solution for this type of people because of which these persons can now afford to buy any type of vehicles which they want to. To get some information about options For Buying A Used Vehicle, click at http://www.mikelimousine.ca/options-for-buying-a-used-vehicle/

Here are some tips and tricks to buying a used car:

Don’t get obsessed with one car:

If you fall in love with one particular car it can affect your ability to look at the decision objectionably and you may overlook the practical aspects of the deal i.e.: price, miles, payments, etc.

Come Ready:

If you’ve looked at a few cars and know what a fair deal is, then be ready to pull the trigger. Vehicles sell, that’s a reality. And if you have found a good one maybe it’s time to stop car shopping and go on that road trip you’ve been talking about!

Tips to Buying a Used Vehicle the Easy Way

Have fun:

At the end of the day, there is no reason to turn buying a used vehicle into a negative experience. Whether you’re dealing with private sellers and need to verify a vehicle’s mechanical condition yourself or whether your buying from a dealer and need to make sure you don’t pay too much—it all comes down to diligence.

Understand your vehicle needs:

Know what you actually need. This will help avoid you paying for meaningless features or driving a vehicle for 5 years that never suited your lifestyle

Know what you want:

Prioritize and place values to each added feature. There is no need to pay an extra thousand dollars for a sunroof if you will only use it 5 days a year and you don’t like your hair getting messed up anyways

Do your research:

See what other vehicles are selling for near where you live.

Most dealerships and private sellers will listen to reason and logic if you explain you like the vehicle they’re selling, but it’s overpriced compared to others.

Auto dealer marketing will have a broad knowledge of vehicles, but can’t compete with some personal research that can make you a near expert on that vehicle.read some of the best auto dealers tips by clicking here.

The only time people get a bad deal with is when they don’t have enough information. Dealer’s deal with cars every day, so they naturally will have the advantage in a car negotiation. You can level the playing field by finding out all there is to know on a particular vehicle you’re looking at.

Remember that the Internet is your friend: Whether you look up the black book resale or wholesale price when buying a used vehicle or maybe print out all the vehicles similar in your area. You can show who ever you’re dealing with that you did your homework!

Options For Buying A Used Vehicle

Options For Buying A Used Vehicle

There are many people who feel very annoyed while trying to buy a new car or to look for a house or even to find a birthday gift for somebody. People nowadays don’t have time to go  through each shop looking for products and goods. In majority of countries, more than 76% of the population have Internet access at home, which makes it the most accessible resource. The following hints are very useful to take into consideration while looking for cars on the Internet. To get some tips about buying a used vehicle the Easy Way, click at http://www.mikelimousine.ca/tips-to-buying-a-used-vehicle-the-easy-way/

Are you planning on a buying a used vehicle? If so, you’ll have several buying options you can choose from, but you should know the disadvantages and advantages of each before you buy.

Your primary buying options are: From a car dealer, from a private individual, via Ebay, or at an auction. Let’s go over each option and their advantages and disadvantages.

Buying at an auction

Advantages: You may get a very good deal on a car at an auction.

Disadvantages: As with buying from a private individual, it may be difficult to know exactly what condition the vehicle is in. While it may be harder to determine exactly what you’re getting, you’re less likely to be intentionally tricked than if you are buying from a private individual. After all, the auction company’s reputation is at stake.

Options For Buying A Used Vehicle

Buying from a car dealer

Advantages: An auto dealer marketing will usually have a wide selection of vehicles for you to choose from and the salesperson will hopefully have the expertise to advise you. Buying from a car dealership can also help you get financing more easily. You may also get a guarantee or warranty on the vehicle from the dealership.

Disadvantages: Many people do not like car salesmen as they can create high pressure situations, but this can be avoided by choosing a salesman you like. You may pay a higher price for a car from a dealership, when compared to other options.

Buying from a private individual or via eBay

Advantages: You can get an excellent deal on a used car from a private individual. You may also be able to find less common vehicles, and/or sopped up vehicles.

Disadvantages: You really have no guarantee as to what you are getting—if  you get a lemon, too bad. It’s hard to know whether to trust the individual or not, as it’s hard to check out their reputation.

You need to take into consideration the amount of money you are willing to pay. Looking for expensive cars that you cannot afford is a waste of time. Go straight to the point and choose the car according to the budget by setting a range. In this way, you can easily make your mind and it also helps you to purchase a vehicle of your own choice without any difficulty.

Any automotive marketing from any place can do a great help on you also if you really planned to buy your new and or a used vehicle. From then on, the risk and the struggle of choosing what to buy will be less. To read further information about automotive marketing, click here.